Every successful product begins as a simple idea—often scribbled on a napkin or jotted down in a notebook. Yet, transforming that initial spark into a structured design isn’t just about drawing pretty pictures. It’s about understanding the market gap you’re trying to fill, identifying the users you wish to serve, and planning the key features that will set your product apart. Product design is as much about strategic thinking as it is about artistic creativity. And at Pacific Providence (PacProv), we’ve seen how a well-organized approach at this early stage can save countless hours and dollars later on.